Intelligent Games

IMAX criticizes Disney's new Infinity Vision cinema standard, labeling it a marketing ploy to counter Dune 3's IMAX-backed launch. Both films are set for a December 18, 2026, release.

Disney has introduced Infinity Vision, a new certification for premium large format theaters worldwide. This initiative aims to ensure audiences can find the best screens for an immersive viewing experience, directly challenging IMAX.